Everyday Low Prices

The Rise of Protein Shakes & Bars – Is Your Retail Store Keeping Up?

Over the past few years, the fitness sector has witnessed a significant increase, with an increasing number of individuals opting to exercise and improved eating habits to enhance their overall health and wellness. 

As a result, the market for protein shakes and wholesale bars has expanded, as customers seek accessible and simple-to-use choices to complement their meals. 

This article will look at the increase of protein energy drinks nz, as well as how merchants can stay up with this expanding demand.

Advantages of Protein Shakes and Bars 

Protein is an important macronutrient that is required for muscle development and repair, as well as overall health. 

Protein consumption after exercise has been demonstrated to aid in muscle healing and development, as well as to minimise muscular pain. 

Getting adequate protein through diet alone, on the other hand, might be difficult, especially for individuals who lead hectic lives.

Musashi protein shakes and bars, for an instance, are a much more convenient alternative to full-fledged meals, though not a complete replacement, especially for people who are always on the go. 

They are also popular among athletes and fitness enthusiasts who require higher protein intake to support their training goals. 

Protein shakes and bars, in addition to their convenience, come in a range of flavours and varieties, making them a delightful and pleasurable way to ingest protein.

The Health Supplement Market : What Does it Have in Store For Retailers

The worldwide protein supplements industry is expected to reach $21.5 billion by 2025, according to Grand View Research, with protein powders and bars being the most popular items.

Several factors are driving the expansion of this market, including increased knowledge of the advantages of protein, the rise of the fitness sector, and the availability of innovative and handy products.

Retailers may capitalise on this evolving industry by stocking a selection of bars and protein energy drinks NZ and bars in their stores. Many retailers, in fact, are already doing so, with some allocating whole sections of their stores to protein supplements. However, merely having these items may not be enough to stay competitive.

Keeping Up With the Competition

To remain competitive in the protein supplement business, retailers must provide more than simply a wide range of items. They must also give excellent customer service and be knowledgeable about the things they sell. 

This includes the ability to propose items based on a customer’s individual wants and goals, as well as provide information on the products’ ingredients and nutritional value.

Retailers can also stand out by selling special or in-demand products like Musashi protein shakes, energy drinks, energy bars, and other items. These are in high demand, especially in New Zealand, for their competitive quality and pricing.

Meanwhile, retailers can also consider cooperating with manufacturers to develop distinctive flavours or formulas. Customers seeking something unusual or unique in the protein supplement industry may benefit from this.

Furthermore, shops may use digital marketing and social media to reach a larger audience and advertise their protein supplement offers. This might involve developing appealing material such as recipes, fitness recommendations, and instructional resources regarding protein’s advantages.

Number One Prerequisite: Quality

The quality of the items is one of the most critical elements for shops to consider when offering Musashi protein shakes, Musashi protein bars or any other reputable brand. Customers are becoming more aware of the components and nutritional worth of the items they consume, and they are ready to pay a premium for higher quality products.

Retailers should search for items that employ high-quality ingredients, are devoid of artificial preservatives and additives, and provide nutritional information in a clear manner. They should also be aware of any potential allergies or dietary restrictions and provide a number of alternatives to meet a variety of dietary requirements.


Wholesale protein bars are becoming increasingly popular, and merchants have a chance to capitalise on this rising industry. Retailers can stay competitive and attract consumers who are searching for easy and effective methods to supplement their protein consumption by offering a choice of goods, outstanding customer service, and high-quality solutions. 

At Stock4Shops, we have an impressive range of delicious protein products, especially Musashi. This brand is touted for its high protein content and appetising taste. An average Musashi protein bar contains almost 40 g of protein, which is a decent intake and replaces a whole meal at one time. 

Musashi and other protein products from Stock4Shops await you. Get the best deals today!

Browse by Categories