Do you love customers thronging your store?
We’re sure the idea of a happening retail outlet thrills you. More customers means a better possibility of growing your business; think about extending your staff, opening more branches and subsidiaries, and above all, increasing sales.
However, sports retail isn’t always a piece of cake. For products like table tennis balls, peak sales times, including holidays or the resumption of school, can get your business to make dough, while on other days you may not see a lot of footfall.
While this concept may seem almost irrefutable, sustaining marketing efforts on normal days is as important as capitalising on important events or occasions – not only to break even, but also to add more profits to your sports business.
We’re about to disclose some smart and less-effort taking techniques to entice more customers for your sports products.
Understanding In-Store Displays: Why Are They Important
Retail displays and visual merchandising have always played a crucial role in the marketing efforts of a brand or business. With effective displays, you can increase conversions in your physical retail store. Part of the reason is the psychological response to these displays.
You might know the five senses that all of us have. But did you know how these senses impact your buyers?
According to researchers Dr. L.D. Rosenblum, Dr. Harold Stolovitch, and Dr. Erica Keeps, this is how we process information:
Sight 83.0%
Hearing 11.0%
Smell 03.5%
Feel 01.5%
Taste 01.0%
Clearly, humans are extremely visual creatures by nature, which is especially relevant when running a physical store. One of the primary reasons consumers choose to buy offline is to view items in person, which makes designing winning retail displays all the more important.
Top 5 Tricks For Effective Sports Products Display
Now that we have understood why effective display is important, let’s dive into the main strategies for creating an effective sports product display:
- Keep It Simple –
In retail, space conveys value. The greater the amount of available space in a store or display, the greater the perceived value of the merchandise. This is why many luxury retailers display their merchandise in separate cases while discount stores overstock their shelves.
How you wish to be perceived determines how much space you should allocate in your store. One thing is certain, however: if you don’t want people to believe that your products are inexpensive, you should use fewer objects in your display. So, the concept of “less is more” applies to the space aspect of your store.
- Consider Cross-Merchandising –
Presenting your products as a set or matching deal is both visually appealing and a great way to fill out a space in a cohesive manner. It’s also an excellent upselling tool.
Cross merchandising also appeals to people who have brand loyalty or preferences. For example, if you’re running a market or grocery store, you may want to display one brand of granola bar together so fans of the snack can check out new flavours!
- Play Around With Colours –
Colours can make or break your retail displays, so choosing the proper colour scheme is critical. In general, vibrant hues like red, yellow, orange, etc. are what come to mind when people think of outdoor activities.
Colour-coded product displays cater specifically to women. By using complementary colours and tones, you may enhance the number of impulse buys and spotlight certain pieces in each collection.
Customers value quick and easy searching above a flashy colour screen, therefore the latter is only a bonus.
- Amp Up Your Lighting Game –
Lighting is a game changer – no matter how hard you’ve worked on the displays or how appealing your products already are, poor lighting isn’t going to do you any favours. It’s crucial to have good lighting so that the colours pop out at the viewer. Active and dynamic lighting with a cool spectrum is commonplace in sporting goods businesses.
The dynamism of the trade floor can be better accommodated, and the shapes of items can be more clearly defined. Showcases, check-out lanes, dressing rooms, and walkways are all lit differently to evoke the atmosphere of a sports arena.
- Display POS Materials for your Customers –
Usually, a person visits a sports store for a specific purpose, such as purchasing running shoes for exercise, adult mouthguard, table tennis balls, or simply a basketball net. Therefore, it is essential to not only draw attention to the specific storage unit, but also to include all relevant product information.
Informational posters are effective. Use QR codes next to each product to avoid oversaturating the trading floor with point-of-purchase materials.
Thus, the customer can learn more about the product’s materials, collection, function, and distinctive qualities. As for the shoes, it is preferable if the available measurements are listed alongside the price.
- Make It Interactive –
Experiences sell faster than information. You could go on with your advertising efforts, but there’s no reason why your consumers shouldn’t be able to experience your items with all of their senses.
In the case of sports products, you could always create a simulation wherein customers can test the products. For example, set up a tennis table along with tennis balls or a dart board. Make your displays interactive to pull people in.
Many other outlets follow this approach. Take makeup as an example, where the customer can test swatches of lipstick or other products. At Apple stores, too, you get to test the units before purchasing. You can do this too to attract eager customers who want to interact with their products, making your stores extremely appealing to sports fanatics and ordinary people alike.
Increase Your Sports Products’ Sale With Enticing In-Store Displays
In brick and mortar stores, retail displays are as important as other marketing efforts. They have a lot to do with customer psychology and induce the buyers to purchase the products.
Fortunately, with sports products, you can get as creative as you want as long as you maintain the reputation of the merchandise you’re selling. Rest assured, you’re good to go!
It’s also important to track the performance of your display. If you’ve tried something new and noticed a rise/drop in sales, you can get a heads up as to whether you can repeat this display in the future or not.
