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How Viral TikTok Trends Can Boost Your Confectionery Business

Tiktok is taking over other social media and short video platforms. 

Even though some nations have swept out Tiktok despite a huge user base, it continued to thrive in other parts of the world – to the point where it became unstoppable.

A study from Data Re portal revealed that Tik Tok’s potential ad reach in New Zealand increased by 189 thousand (+12.9 percent) between the start of 2022 and early 2023. 

In the era where things get viral within a second, it’s time that you make the best use of hot topics, trends and everything in between to amp up your wholesale confectionery sales.

To achieve this, Tik Tok is going to be the best place ever. We’re not going to bore you with random information on when Tik Tok started or what it’s about, but rather how you can use it to sell your products online. 

Tik Tok Hacks For Reaching Out To Your Audience Faster

You don’t need to be an expert in Tiktok marketing. Afterall, you just have to get started first, and from thereon your journey 

  • Collaborate with Popular Influencers & Content Creators: Partnering with popular Tik Tok creators in the confectionery niche can greatly expand your reach and engage with their dedicated fan base. By collaborating on content creation or product promotions, you can tap into their influence and attract new customers to your business.

For example, if you expand your product line, you could collaborate with an influencer and ask them to post on new arrivals, discounts and deals that their followers wouldn’t miss out on. 

  • Utilise Hashtags Strategically: Hashtags are a powerful tool on Tik Tok for increasing discoverability and reaching a wider audience. Research and use relevant hashtags that align with your confectionery products and target market. Incorporate trending hashtags or create your own unique ones to drive engagement and gain visibility.

Whenever a song or a trend goes viral, you could simply put the hashtags in the captions. This would help the Tik Tok algorithms boost your posts and make your targeted audience know more about your store.

  • Create Bite-Sized DIY Videos: TikTok is all about short and snappy content, making it perfect for sharing quick and visually appealing recipe videos featuring your confectionery products. Showcase how to make delicious treats, demonstrate creative uses for your sweets, or present mouth-watering dessert ideas that will captivate viewers and entice them to try your products.

No one likes just promotion of the products. Afterall, you’re on Tik Tok to connect with your audience, build a credible relationship and increase your chances of selling. Personalised content like this can help you outshine your competitors on social media.

  • Engage with User-Generated Content: Encourage your audience to create and share their own TikTok videos featuring your confectionery products. This user-generated content not only boosts brand engagement but also acts as social proof, showcasing real people enjoying your sweets. Engage with and amplify this content by reposting, duetting, or featuring it on your own TikTok account.

It’s understandable if you’re struggling with making content on some days. You may get busy with other operations of your store. This is why user-generated content can give you more traction with less effort. Don’t forget to get creative with your content though!

  • Incorporate TikTok Challenges: Jump on popular TikTok challenges that align with your brand and products. Whether it’s a dance challenge, a creative video trend, or participating in these viral trends can help your content gain visibility and attract new followers. Add your unique twist to the challenge to make it relevant to your confectionery business. Here, employees who are camera-friendly can take the charge.

Time and again many creators post a myriad of content on wholesale lollies like Skittles. You can use these challenges to your advantage and attract a younger audience to your store.

  • Hop in on Festivals: It’s always good to roll out discounts or keep themed-displays in your bulk confectionery store during holidays. Guess what can help you gain more footfall in your store? The answer is – Tiktok. Local users will come by your Tiktoks and would be tempted to give your store a visit.

Tiktok: Do’s & Don’ts 

TikTok is a powerful platform that can make or break your business. However, it’s important to navigate this social media landscape with some key do’s and don’ts in mind. Here’s a guide to help you make the most of TikTok and avoid common mistakes:


  1. Embrace Viral Trends: Keep a close eye on trending challenges, dances, and viral content on TikTok. Incorporate these trends creatively into your confectionery business to capture the attention of a wide audience. Joining the latest viral sensation can increase your visibility and attract potential customers.
  1. Engage with Users: TikTok is all about community and engagement. Respond to comments, messages, and duets with genuine appreciation and enthusiasm. Encourage user-generated content by hosting contests or challenges that involve your bulk confectionery products. Building connections and fostering a sense of community will strengthen your brand’s presence on the platform.
  1. Collaborate with Influencers: Partnering with TikTok influencers who align with your brand values can significantly boost your reach and credibility. Seek out popular TikTok creators who have an engaged audience interested in food, sweets, or lifestyle content. Collaborating with influencers can expose your confectionery business to a larger and more targeted audience.
  1. Showcase Behind-the-Scenes: Provide glimpses of your confectionery business behind-the-scenes. Whether it’s showcasing your baking process, introducing new flavours, or revealing the making of your signature treats, giving TikTok users an exclusive look into your operations can generate curiosity and excitement. Authenticity and transparency can help build trust and loyalty among your audience.


  1. Neglect Video Quality: While TikTok embraces short and casual videos, it’s important not to compromise on quality. Poor video quality, shaky footage, or unclear audio can ruin the impact of your content. Invest in a ring light, stable shots, and clear audio to create visually appealing and professional-looking TikTok videos.
  1. Ignore Analytics: TikTok provides valuable analytics to help you track the performance of your content. Pay attention to metrics such as views, engagement rate, and audience demographics. Analysing these insights can help you identify what type of content resonates best with your audience and refine your TikTok strategy accordingly.
  1. Over-Promote: TikTok users appreciate authentic and entertaining content. Avoid constantly pushing sales messages or promotional content in every video. Instead, focus on creating engaging and shareable content that adds value to your audience’s TikTok experience. Strike a balance between promoting your confectionery business and delivering entertaining or informative content.
  1. Disregard Trends and Challenges: TikTok is ever-evolving, with new trends and challenges emerging regularly. Stay up-to-date with the latest Tik Tok trends and adapt them to suit your confectionery business. Failing to participate in trending challenges or using outdated content can make your videos less relevant and decrease their potential reach.


Tik Tok marketing may come as hard or somewhat complicated, especially if you don’t consider yourself to be a tech-savvy person. However, once you get your hands on this platform, it would become super-easy to navigate and capitalise on the viral trends.

Remember, Tik Tok is a fast-paced and dynamic platform, so stay updated on the latest trends, engage with your audience, and keep experimenting with creative content to optimise your reach and connect with Tik Tok users who are passionate about wholesale confectionery delights.

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