Groceries account for routine use products and have an impressively growing demand, with NZ’s grocery sector being valued at $24.2bn. While grocery products may seem to be an easy-selling category, retailers can still make use of untapped areas that will help expedite sales and clear out extra inventory.
One thing about retailing is that what shows, sells. Grocery wholesalers and retail stores are constantly on a lookout for ways to attract and retain customers, and a key factor in achieving this goal is the way that grocery items are arranged and displayed in-store. The way products are presented can have a significant impact on a customer’s shopping experience, and ultimately, their decision to return.
The psychology behind why certain arrangements work and the impact they can have on consumer behaviour. Whether you are a small independent grocer or part of a large retail chain, these arrangements can be tailored to suit your specific needs and help you stand out in a crowded marketplace.
In this blog, we will explore ten types of grocery arrangement that have proven to be effective in retaining existing customers. From eye-catching displays to strategic product placement, each of these arrangements is designed to enhance the customer’s shopping experience and improve their overall satisfaction.
By the end of this blog, you will have a deeper understanding of how grocery arrangements can influence customer behaviour and how you can use this knowledge to keep your customers coming back for more.
Effective grocery arrangement is a crucial factor in creating a positive shopping experience for customers. It involves the strategic placement and display of grocery items to maximise visibility, accessibility, and appeal. In this section, we will discuss ten types of grocery arrangement that have proven to be effective in keeping customers coming back for more.
Eye-Catching Displays
One of the most effective ways to attract customers’ attention is to create an eye-catching display. Using bright colours, unique shapes, and attractive packaging can help products stand out from the rest. For example, seasonal displays or themed displays can grab the customer’s attention and create a sense of excitement. An attractive display can also encourage impulse purchases, increasing sales and revenue.
Strategic Product Placement
Placing products in the right location is key to creating a positive shopping experience for customers. Placing popular items in easy-to-reach locations can save customers time and effort and make them feel more comfortable in your store. High-margin items should also be placed at eye-level, so they are more visible and easily accessible to customers.
Grouping Products
Grouping wholesale grocery online based on similar attributes can help customers find what they need quickly and easily. For example, placing all gluten-free products in one aisle can make it easier for customers with specific dietary needs to find what they are looking for. Similarly, grouping products by brand or price can make the shopping experience more efficient for customers.
Creating a Layout Flow
Creating a layout flow involves arranging the store in a way that directs customers through the store in a logical manner. This can be done by placing essential products at the entrance and placing complementary products nearby. Creating a layout flow can help customers navigate the store more easily and increase the chances of making additional purchases.
Using Signage Effectively
Signage is an essential tool for communicating with customers in a grocery store. Effective signage can provide information about products, promotions, and sales. It can also help customers navigate the store and find what they are looking for. Using clear, concise language and placing signage in visible locations can make it easier for customers to find what they need.
Cross-Merchandising
Cross-merchandising involves placing complementary products near each other to encourage customers to purchase both items. For example, placing chips and salsa near each other can encourage customers to purchase both items together. Cross-merchandising can increase sales and encourage customers to try new products.
Creating a Sense of Urgency
Creating a sense of urgency can encourage customers to make a purchase. Using signage that indicates a limited-time offer or a special promotion can create a sense of urgency and encourage customers to act quickly. Creating a sense of urgency can increase sales and revenue and create a sense of excitement for customers.
Using Technology
Technology can be used to enhance the grocery shopping experience. For example, interactive displays can provide information about products and promotions. In-store navigation tools can help customers find what they need more easily, and mobile apps can provide personalised recommendations based on a customer’s previous purchases.
Providing Samples
Providing samples of products can encourage customers to try new items and increase the likelihood of a purchase. Sampling stations can be set up throughout the store, and staff can offer samples to customers. Providing samples can increase sales and create a positive shopping experience for customers.
Ensuring Cleanliness
Maintaining a clean and organised store is essential to creating a positive shopping experience for customers. Regularly restocking shelves, organising displays, and ensuring that the store is clean and tidy can create a welcoming atmosphere for customers. A clean and organised store can increase customer satisfaction and encourage repeat visits.
Takeaway
Understanding the science of grocery arrangement is a critical aspect of creating a positive shopping experience for customers. By using eye-catching displays, strategic product placement, grouping
