The grocery and confectionery industry is always booming. One of the reasons why it is such a big sell is its customer satisfaction needs. Confectionery trends, specifically chocolates, are wildly popular all over the world. Buying bulk confectionery is getting overwhelming each day.
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According to the data published, the confectionery market amounts to US$1.1tn in 2023 and is expected to grow at 5.88% annually (2023-2028).
Asia-Pacific region has the largest share in the confectionery market, which amounts to US$443.2 bn in 2023 and is expected to grow by 5.47% annually (2023-2028).
It’s not surprising to see such huge numbers in the confectionery market but it is what’s selling the most. Confectionery industry trends are changing to reflect the evolution in consumer demands, experimental flavours, and sustainability.
Lets walk through the trends in the confectionery industry and how to utilise them for your own store needs.
Increased Demands in Premium Chocolates
Premium chocolates have always been at the tips of every chocolate lover. There’s no one who doesn’t love chocolate. Let it be nuts, dark chocolate, white chocolate or chocolate wafers; they are super hit in the market. Chocolates are irresistible treats that are for anyone and everyone.
The Premium Chocolate Market size is estimated at USD 30.90 billion in 2023 and is expected to grow USD 46.12 billion by 2028.
Premium chocolates like Cadbury chocolate block dream are the perfect example for chocolates that are luxurious.
Health Conscious Confectionery
It doesn’t feel right if we don’t talk about confectionery that is healthy and sustainable. People are seeking snacks and chocolates that are especially made for health freaks. Storing Flemings choc chip muesli bars will be a great pick for your store. Energy bars, yoga bars and healthy snacks are as good as advertised, so don’t wait until you store these in your shelves. Buy them in bulk and welcome a huge health conscious crowd in your store.
Rise of Plant-based Confections
Many people are now opting for plant-based confectionery. These confections have less sugar, are made with natural ingredients and have several health benefits. These vegan treats focus on your consumer’s diet and do not cause any harm to their health. Even if your customers are looking for a taste change, these health centric treats will be a good idea for you to store.
Plant-based eating is growing immensely and is expected to grow US$77.8 million in 2025. Consumers are pro-actively seeking vegan options in confectionery products.
Transparency and Ethical Sourcing
Nowadays, it’s a popular practice among consumers to seek information about where the product was sourced from, and how it was prepared. These ethical implications make people want to know about their food. So, maintaining transparency and honesty about your sourcing practices can help you build customer trust.
Many retailers and stores disclose their supplier information and environmental practices to offer consumers greater insight into their operations in order to build credibility.
Confectionery Delights
As the most famous confectionery market trend, confectioners are actively seeking individual preferences and occasional treats by providing a variety of confectionery delights.
Novelty chocolates like cadbury lamington slice, Lotte Pepero white choc cookie and more are in high demand.
The industry is getting competitive with the upcoming ways and customers are becoming more intuitive and transparent. Following the modern marketing trends will help you strengthen your customer base and boost your sales.
